Life of M.S.

GTM stack

Learn to sell. Learn to build. If you can do both, you will be unstoppable. - Naval Ravikant

Before proceeding further in the blog, I would like to let anyone reading this know that distribution is the key, dawg! You can build the coolest thing, but if that doesn’t fill someone’s demand, it’s of very little value. 2024 was the year when I learned how to build things from scratch, without anyone’s help. The most important thing that I’ve learned in 2025 is finding the right people to sell to and reaching out to them. Unfortunately, I am still not at the point where I can successfully sell someone right now, but we’ll reach there soon. 2 great book recommendations here: Influence: The Psychology of Persuasion by Robert Cialdini and The Psychology of Selling by Brian Tracy. We’ll be focusing on 3 main things here: the go-to-market, prospecting, and doing the outbound.

  1. The go-to-market: Finding a GTM is important, especially in the age of AI; the best that you can do is build something that can help only a certain section of people. Niche down! I am not a big fan of going horizontal since you can’t identify a major pain point easily. Verticals are best because that also helps you with a clearer value proposition and branding as well. In the book The 22 Immutable Laws of Marketing, there’s a law called the law of leadership, which means it is better to be first than to be better. Find a market where you can solve a unique problem for a niche and be the first one to do so. Start with assumptions and narrow down when you start talking to your prospects. The best tool here would be Grok (Models 4+) and Gemini (2.5 Pro+).
  2. Prospecting: You just figured out a billion-dollar market, and using AI, you have a set of hypothetical problem statements that you can solve. All you need to do now is find companies in that market and test your problem statements with them. Note that prospecting is not difficult, but you have to be smart. Grok can help you find problem statements, but prospecting is where you’ll know who might face these problems. The right tool here would be Clay, which I use personally.
  3. Outbound: Basics first, get a domain name for your business and connect that to an email provider (in my case that’s Zoho Mail, a great product). Learn to cold email; learn how to personalize one and how to come up with a valid subject line. Other outbound techniques would be cold calling (something that I find hard); the best tool here is Apollo, which can help you find a client's phone number. Use LinkedIn to find the right people to talk to in a vertical; it’s a good place to warm up your outreach. I would’ve talked about cold calls as well, but I am still trying to get better at it.
  4. Landing Pages [Bonus]: It’s 2025; you need a damn landing page to market yourself and your product. You can build one using v0 or Lovable. Being a coder, I like using the mentioned tools, but I do most of the further customizations by coding the rest and using libraries like Aceternity, ReactBits, and MagicUI. Your landing page should be like a funnel, which mentions your product, the problem it wants to solve, your offerings, and a set of CTAs.

Wrapping up this dive into GTM essentials, here's a quick toolkit to get you started:

For go-to-market hypothesis testing, lean on Grok (Models 4+) and Gemini (2.5 Pro+) to brainstorm and refine niche assumptions; for smart prospecting, Clay is my personal go-to for enriching leads and validating problem statements. Outbound basics call for Zoho Mail to set up your domain and emails, Apollo for hunting phone numbers and sequences, and LinkedIn to warm up connections in your vertical—though cold calling? Still a work in progress for me too; and for landing pages, kick off with v0 or Lovable for rapid prototypes, then layer in coder flair using libraries like Aceternity, ReactBits, and MagicUI to craft that killer funnel with problems, offerings, and CTAs. There you have it, your 2025 starter pack for turning builds into revenue; now go niche down, reach out relentlessly, and remember: the first sale is the hardest, but it's the one that unlocks the rest. Hit the ground running, and let's chat in the comments about your first wins.